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If you care
about your product, then you should care about the industrial nameplate
that you place on that product. Your industrial nameplate is an
extension of your product: the brand enhances the product; it doesn’t
just mark it.
This is your
product, this is your brand—treat it with respect.
Design is
the most important facet of industrial nameplates: design for the medium
in which you want your nameplate or brand to be rendered.
Nameplates with
something to say.
Printing methods for two-dimensional nameplates are normally determined
by order size: silkscreen is common for small to medium quantities;
large quantities are often flexo-printed. Options include die-cut vinyl
or printed first or second surface )depending on the opacity of the
material being printed).
Label stock can be paper, mylar, vinyl, or polycarbonate. Polycarbonate
is normally printed second surface and gives good wear characteristics.
Two-dimensional nameplates can be embossed to give a 3D effect.
While embossing is normally only .002" deep, embossed nameplates have a
little more "pop" than plain two-dimensional nameplates.
Aluminum nameplates can also be screened in multiple colors. For better
wear, you can opt for metal photo—the material is specially
treated, and the inks permeate the pores of the metal before sealing.
Doming is one way to add class—as well as wear characteristics—to
a two-dimensional nameplate. Embossed and Domed labels can make very
classy nameplates that speak to the quality and purpose of your brand.
Make Your Product really Zing!
- 3Dimensional nameplates
Three-dimensional nameplates are the ultimate in product
identification: they not only present your brand visually but also
allow the user to actually touch your brand.
Injection-molded plastic nameplates
offer the same aesthetics as zinc die cast with less cost and
weight; it can also be chrome plated, just like zinc die cast.
Molded plastic nameplates are for medium to high quantities—when
designed properly, they can render superior branding.
Aluminum, stainless steel, and/or brass can be etched for a
three-dimensional effect. These metals also can be embossed;
however, embossing does not render copy as crisp as etching. Color can
be added to the etched (recessed) area or can be left with a no-fill
look (frosting of metal from the acids).
ID3
specializes in three dimensional nameplates. For a better understanding of our products,
click here.
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